Priya Rai moved from New Delhi, India to the USA at the age of two. Her father is a research engineer at Honeywell near Minneapolis. She dropped out of Arizona State University, Tempe to become an adult model. Her parents were very supportive of her decision. She recently re-enrolled because, "I love modeling; but someday I may have to do something else." Rai gained widespread popularity on the internet after appearing on Foxes.com website. Soon she created her own website and her fan base has grown steadily since, particularly among her primary niche, the ABCD (American Born Confused Desi) market.